Bogdan is focused on supporting clients in the B2C consumer space—primarily consumer packaged goods, apparel and fashion companies, consumer electronics groups, and retailers—to become more competitive, renew their strategy, build new capabilities, and bring to life ambitious growth objectives. With over 20 years of experience in the consumer industry, Bogdan brings deep expertise in growth strategy, marketing mix, e-commerce, digital marketing, personalization, AI, and technology for marketing category strategy.
He partners with chief marketing officers across sectors to create the “future of marketing” for their organizations, crafting AI-first processes, assessing talent requirements, and building new consumer realities across media and commerce. He has spent most of his time helping clients architect transformative programs over the past years, working closely with clients to accelerate performance while building new capabilities, technologies, and processes.
For instance, Bogdan worked with a European-scaled retailer and supported the turnaround growth of their e-commerce division by activating multiple levers from customer-experience improvement, online user-experience development-pipeline acceleration, digital marketing scale-up, and more.
Bogdan leads our UK, Ireland, and Israel offices’ Growth, Marketing & Sales Practice and the European team of experienced marketing and sales implementation consultants. He has prior industry experience as he spent more than a decade in the consumer goods marketing world before joining McKinsey.
Outside of work, Bogdan is a passionate home studio recording musician and enjoys creative food, wine, and traveling with his wife.
