McKinsey's Marketing & Sales Practice in Brazil has a long history of helping our Brazilian and multinational clients grow ahead of the market.

We support clients in areas ranging from consumer-insight-driven growth to pricing and margin management to differentiated go-to-market strategies. We bring a combination of global hands-on experience serving clients across all marketing-and-sales specialties as well as proprietary methodologies and data from McKinsey knowledge capital.

Our primary areas of client service include consumer and shopper insights, marketing ROI, and branding, advanced analytics, pricing and promotions, customer lifecycle management, marketing organization and capability building, go-to-market strategy, sales excellence and channel management, and sales transformation and skill building.

For more information, visit our global Marketing & Sales Practice site.

Featured Insights


How B2B digital leaders drive five times more revenue growth than their peers

– By focusing on the right digital practices, B2B companies—currently trailing B2C companies in digital transformation—can... create long-term value. Here are six areas where digital leaders excel.

How to unlock growth in the largest accounts

– Large companies have become increasingly sophisticated negotiators. In response, smart selling organizations are upgrading how... they manage their largest accounts.

Developing a customer-experience vision

– A successful customer experience strategy starts with an aspiration centered on what matters to customers and empowering frontline... workers to deliver.

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