This is a profile image of Jan-Christoph Köstring

Jan-Christoph Köstring

Senior PartnerMunique

Globally leads McKinsey’s Growth Practice combining deep AI expertise from QuantumBlack with holistic sales & marketing thought leadership to pivot clients’ growth trajectories and force-multiply results

JCK is the global leader of McKinsey’s Growth Practice and a member of our global marketing & sales (M&S) executive operating committee. With AI offering a massive opportunity to pivot growth trajectories, he helps clients holistically rethink and rewire their M&S operations to identify and systematically unlock new dimensions of growth, even in stagnating markets. Bringing together the best of McKinsey’s 1,000-strong global team of AI, digital, and technology practitioners, and combining it with the deep track record of our global Growth Practice, JCK force-multiplies client growth.

Over the past two decades with McKinsey, JCK has worked at the forefront of digital and AI disruption across the automotive, industrials, and high-tech industries, unlocking above-market growth across Europe, the US, China, the Middle East, and Africa. His areas of expertise include holistic performance transformations, AI-enabled growth transformations, growth strategies, go-to-market overhauls, and sales acceleration.

Examples of his recent client work include:

  • transforming the growth trajectory of a leading industrial player by rewiring its commercial operations with AI
  • accelerating AI-enabled growth for a global machinery manufacturer
  • orchestrating an end-to-end growth strategy and boosting sales operations for a leading global automotive manufacturer
  • redefining the go-to-market model of a leading premium automotive original equipment manufacturer (OEM), transitioning from traditional wholesale to an AI- and technology-enabled direct-to-consumer (D2C) approach
  • driving improved sales productivity for a leading commercial vehicle dealer group by integrating AI into its M&S technology stack (Salesforce)
  • reshaping the M&S organization of a global telecommunications company to drive above-market growth through enhanced customer-centricity
  • unlocking short-term profitability for a leading high-tech network provider through a targeted sales- and margin-push program
  • boosting profitability for a volume automotive OEM by accelerating traditional product marketing through AI
  • developing the global M&S strategy for an automotive OEM to successfully embrace digital disruption.

  • Automotivo e Montagem

Published work

Growth favors the bold: AI as force multiplier,” McKinsey & Company, August 2026

Tech-powered growth: Three things growth leaders do differentlyTech-powered growth: Three things growth leaders do differently,” McKinsey & Company, September 2023

Leveraging Growth Analytics for B2B SalesLeveraging Growth Analytics for B2B Sales,” Harvard Business Review, March 2023

BEVolution of luxury vehicles: How customer preferences are changing the luxury vehicle market,” McKinsey & Company, Decenber 2022

How much is a brick? That depends,” McKinsey & Company, August 2022

Five trends shaping tomorrow’s luxury-car market,” McKinsey & Company, July 2022

The second COVID-19 lockdown in Europe: Implications for automotive retail,” McKinsey & Company, December 2020

A future beyond brick and mortar: Disruption in automotive retail,” McKinsey & Company, November 2020

The new realities of premium mobility,” McKinsey & Company, November 2019

Winning tomorrow’s car buyers using artificial intelligence in marketing and sales,” McKinsey & Company, February 2019

Education

Bocconi University
PhD, strategy and marketing

Ludwig Maximilian University
MA, business administration

Article - McKinsey Quarterly