Yran leads McKinsey’s rewired transformation work in Latin America, working with CEOs and executive teams to transform businesses through technology, data, and AI at scale. He advises financial institutions as well as companies across diverse sectors, helping them redesign business models, modernize core capabilities, and capture growth through technology-enabled transformation. He was one of the founders of McKinsey Digital in Latin America, leading the creation of McKinsey Digital Labs and McKinsey Business Building; later, he led McKinsey’s tech and AI work across Latin America.
Across his engagements, Yran supports clients in building new digital businesses (such as digital banks, insurtechs, e commerce platforms, and digital payments), transforming operations through AI and digital, and designing and implementing data strategies and governance models. His work also spans modernizing core technology platforms, and reshaping organizational structures, talent models, and ways of working to enable sustained performance.
More recently, Yran has been at the forefront of AI driven and agentic transformations, reinventing end to end business domains and leading large scale implementation efforts to translate AI innovation into measurable business value.
Beyond banking, Yran advises leading retail and consumer companies, helping them deploy technology to drive efficiency, transform consumer packaged goods organizations through digital and data, and lead growth and productivity transformations for major retail and e commerce players in Brazil.