Yuval is a leader in our Technology, Media & Telecommunications and Consumer Packaged Goods practices. He is especially focused on helping companies with growth-led transformations. Based in London, he previously spent six years in Shanghai, helping companies to navigate China's rapidly changing economic landscape, accelerate growth, and improve profitability.
Yuval has since supported a range of global companies on topics related to corporate and growth strategy, innovation, consumer insights, branding, marketing effectiveness, and route to market. He recently helped a fast-moving consumer goods company to accelerate its growth trajectory from low single digits and market underperformance to strong growth and market overperformance architecting an organization transformation and improvement across operations, marketing, and sales activities. He also worked closely with a media company on an ambitious digital and analytics agenda and with a high-tech company on a series of major acquisitions and alliances, and post-merger value capture.
In China, Yuval led McKinsey’s strategy work in the Greater China region. He worked with government agencies to leverage consumer insights and private-sector collaboration for economic development, and he led McKinsey's insights group in consumer-market intelligence.
A prolific author, Yuval is a regular contributor to McKinsey Quarterly, Harvard Business Review Online, and LinkedIn.