This is a profile image of Yuval Atsmon

Yuval Atsmon

Senior Partner, Londres

Focuses on helping companies through growth-led transformations in the high tech, media and entertainment, telecommunications, and consumer sectors


Yuval is a leader in our Technology, Media & Telecommunications and Consumer Packaged Goods practices. He is especially focused on helping companies with growth-led transformations. Based in London, he previously spent six years in Shanghai, helping companies to navigate China's rapidly changing economic landscape, accelerate growth, and improve profitability.

Yuval has since supported a range of global companies on topics related to corporate and growth strategy, innovation, consumer insights, branding, marketing effectiveness, and route to market. He recently helped a fast-moving consumer goods company to accelerate its growth trajectory from low single digits and market underperformance to strong growth and market overperformance architecting an organization transformation and improvement across operations, marketing, and sales activities. He also worked closely with a media company on an ambitious digital and analytics agenda and with a high-tech company on a series of major acquisitions and alliances, and post-merger value capture.

In China, Yuval led McKinsey’s strategy work in the Greater China region. He worked with government agencies to leverage consumer insights and private-sector collaboration for economic development, and he led McKinsey's insights group in consumer-market intelligence.

A prolific author, Yuval is a regular contributor to McKinsey Quarterly, Harvard Business Review Online, and LinkedIn.


Facing the future: How UK businesses can thrive in the next normal,” McKinsey & Company, March 2021

The war on the coronavirus,” McKinsey & Company, June 2020

Lesson from the generals: Decisive action amid the chaos of crisis,” McKinsey & Company, May 2020

Getting ahead of the next stage of the coronavirus crisis,” McKinsey & Company, April 2020

Where, how much, and how: Answering the hardest questions of resource allocation,” McKinsey & Company, October 2016

Chinese consumers: Revisiting our predictions,” McKinsey Quarterly, October 2016

How nimble resource allocation can double your company’s value,” McKinsey & Company, August 2016

Why it’s still a world of ‘grow or go’,” McKinsey Quarterly, October 2015

Parsing the growth advantage of emerging-market companies,” McKinsey Quarterly, May 2012

Meet the Chinese consumer of 2020,” McKinsey Quarterly, March 2012

China's confident consumers,” McKinsey & Company, November 2011

Tapping China's luxury-goods market,” McKinsey & Company, April 2011

Is your emerging-market strategy local enough?,” McKinsey Quarterly, April 2011


Israel Defense Forces
Company commander


Harvard Business School

Buchmann Faculty of Law at Tel Aviv University