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Dymfke Kuijpers

Senior Partner, Singapura

Leads McKinsey’s retail and consumer work in Asia and the firm’s grocery work globally


Dymfke leads McKinsey’s retail and consumer work in Asia and the firm’s  grocery work globally. She supports leading fast-moving-consumer-goods, food-retail, and nonfood-retail companies in shaping and implementing strategies for profitable growth through M&A, organic growth, and tech enablement.

In addition to active support of initiatives to get more women on the boards of Dutch companies, Dymfke contributes to Women Matter, McKinsey’s global research program into women’s representation in business. She also assists two not-for-profit organisations.

Dymfke is a keen outdoor runner and mountaineer.

Published work

Catering to Asian consumers,” McKinsey & Company, June 2022

Disruption and uncertainty: The state of grocery 2022—China,” McKinsey & Company, December 2021

How Chinese consumers are changing shopping habits in response to COVID-19,” McKinsey & Company, May 2020

Reimagining food retail in Asia after COVID-19,” McKinsey & Company, April 2020

What food retailers should do during the coronavirus crisis,” McKinsey & Company, March 2020

Defending Southeast Asian consumer-company value in a digital age,” McKinsey & Company, December 2019

How companies can seize opportunity in Vietnam’s growing retail market,” McKinsey & Company, October 2019

What Chinese consumers want from fresh-food retailers,” McKinsey & Company, April 2019

Reviving grocery retail: Six imperatives,” McKinsey & Company, November 2018

How grocers can outperform in Vietnam: Standing tall in a crowded market,” McKinsey & Company, March 2018

Is your company a value creator or a value destroyer?,” McKinsey & Company, September 2015

Perspectives on retail and consumer goods” (PDF–3.8 MB), McKinsey & Company, Number 1, Spring 2013

Women matter 2012: Making the breakthrough,” McKinsey & Company, March 2012


Groningen University
MA, economics