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Jessica Buchter

Advises consumer-focused organizations (including consumer packaged goods, retail, telecommunications, and healthcare) on AI-enabled growth and marketing programs that drive demand, engagement, and revenue

Jessica is a partner in the Growth, Marketing & Sales Practice, focusing on growth and marketing transformation for consumer-focused industries. She advises chief marketing, growth, and executive officers on designing and scaling AI-enabled programs that deliver measurable commercial impact.

Her work is at the intersection of consumer behavior, commerce, and technology. Jessica helps both B2C and B2B organizations build modern growth engines spanning portfolio strategy, brand positioning, digital marketing, content development, and emerging AI and agentic capabilities. Drawing on deep experience in consumer businesses, she helps organizations modernize how they engage consumers across the full journey.

Jessica plays a leading role in advancing McKinsey’s commercial diversification and operating model capabilities, including health-media platforms and content-monetization models that support better consumer engagement. Her work spans strategy and operations, supporting leadership teams as they translate innovative capabilities into scalable growth and more effective conversion.

Prior to joining McKinsey, Jessica held senior leadership roles at multiple consumer start-ups in the health, wellness, and pet sectors, where she led innovation, operations, sales, and marketing. Earlier in her career, she worked in investment banking, advising consumer-focused companies on strategic and financial transactions.

Published work

Engaging the evolving US healthcare consumer and improving business performance,” March 2025

Health media: How consumer content informs the future of healthcare,” December 2024

Consumers rule: Driving healthcare growth with a consumer-led strategy,” April 2024

Driving growth through consumer centricity in healthcare,” March 2023

Marketing in healthcare: Improving the consumer experience,” March 2023

Education

The Wharton School
MBA, marketing management, operations management

University of Pennsylvania
BA, East Asian studies, economics